Host Sydney launched an ad promoting Pizza Hut’s new Vegemite-stuffed pizza as “Made for Australia.”
To illustrate this point, the agency first got a bunch of tourists from other countries to try the Mitey Stuffed Crust Pizza. Needless to say, they were not impressed, as grossed out guesses as to the filling ranged from “fishjam” to “petrol” to, yes, “shit.” One test subject suggests that those who enjoy this product must be “very crazy people,” and we’re kind of inclined to agree with him. Viewers at this point wondering why the hell Pizza Hut would show customers hating its new product get something of an explanation as the text “Made for Australia” appears onscreen and the ad finally shows someone who enjoys the new pie: a couple of Australian guys who suggest you could eat it for breakfast. Well, there you go…