CarMax has handed media duties over to Horizon following a competitive review, sources told Adweek.
The review for the assignment, previously handled in-house, also included finalists OMD and Vizeum. It follows the selection of new CMO Jim Lyski last August, and a competitive review which handed creative duties to McKinney in November. According to Kantar Media, CarMax spends around $70 million on media annually.
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