Oh the Super Bowl was last night? That’s funny, all I can remember is an endless stream of advertisements, sponsorship mentions and CBS promos wrapped around 12 minutes of game play. Unfortunately, I have no recollection of what I’m supposed to buy/do now.
So rather than write an analysis of the work, I’ll save time and list the stuff I can remember — cuz, you know, real people don’t take notes. OK so I did jot some things, but they’re scribbly + uninteresting x four-pages-front-and-back. Take this away: the work I remember had some element of simple honesty. If you think about it, that and trust are the things that help us remember people’s names. Insert Latin phrase for “if you build it, they will come.” Wait that’s not right.
— Betty White and Abe Vigoda were priceless — via BBDO
— Megan Fox made a guy fall off a ladder — via Anomaly
— David Letterman, Oprah Winfrey, Jay Leno made the only CBS promo worth a hoot.
— CareerBuilder’s “casual” day reminded us all not to put up with bullshit — Via (someone fill in the blank here)
— The winner for me was Google. Simple, straightforward, and understanding of how I use their product, this piece seemed only to want to reinforce why we’re together. And it worked — via in-house?