I have no idea what’s up with the recent trend of marketing brightly colored subcompacts exclusively to DJs, but the streak continues with this new spot from Brazil-based F/Nazca Saatchi & Saatchi.
Above, we DJ duo N.A.S.A. (AKA L.A. based Squeak E. Clean and Brazilian DJ Zegon) given the “Drivemixer,” a Honda Fit Twist (exclusive to Brazil) outfitted with a bunch of obnoxious sound effects that the DJs eventually mold into a cohesive obnoxious beat. This continues for a little over three minutes, at which point all other Brazilian DJs black out due to a filthy womp overload and awake to find themselves face down in the parking lot of their local Honda dealership. That’s what the whole “Twist” part means.
I don’t know how “street” the Honda Fit is in Sao Paulo, but in Chicago, I have heard tales of five different Honda Fits all getting their wheels stolen in the middle of the day. Perhaps if the Twist makes it to the U.S., the spot will look a little more like that. Credits after the jump.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Honda
PRODUCT: Novo Honda Fit Twist
TITLE: Drivemixer
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima | Theo Rocha
COPYWRITER: Isaac Serruya
ART DIRECTOR: Isabelle de Vooght | Roberta Harada
PHOTOGRAPHY: Luciana Dal Ri | Paula Turra
GRAPHIC PRODUCTION: Jomar Farias
INTEGRATED PRODUCTION: Juliana Hasegawa
PRODUCER: Santa Transmedia
PREPARATION OF THE CAR: Jurema
SOFTWARE: Ableton Live
DIRECTOR: Filipe Zapelini
PHOTOGRAPHY DIRECTION: Alziro Barbosa
SOUND PRODUCER: Dr. DD