Here is what appears to be a note from Grey Group CEO/chairman Jim Heekin to staff. Waiting for verification on this, but in the meantime, We got the great news (and a cake!) this morning telling us we have won the global Pringles account from its new owner, Kellogg’s, a sensational blue-chip client that we’re proud to add to our roster.
“There aren’t many second acts in our business. While we helped Procter & Gamble build Pringles into a global brand starting in 1997, we knew our chances of keeping it were slim to none. Kellogg’s was clear that it was easier for them to put the business with their primary partner, Leo Burnett. Particularly because they are committed to a one agency model.
AdvertisementYet, our new team in N.Y. took on this uphill fight with everything they had and simply bucked all the odds. The team developed a brilliant campaign and won Kellogg’s trust. In the end, our new client said it was a unanimous decision for Grey.
Congratulations to everyone who gave it their all. Your ‘Famously Effective’ winning spirit can’t be denied.”
If you recall, parent company Kellogg called off its deal to sell off its chips brand to Diamond Foods last year. Updated: Sources close to the review have confirmed that Grey has taken over.