Doner’s loss is Hill Holliday’s gain we suppose as the latter agency has been named the new AOR for indoor waterpark resorts chain, Great Wolf. We’ve been told that HH beat out Mullen, McCann Erickson and C-K for the account, which had been handled by Doner for the past five years.
The Boston-based agency, which just won the Cigna account last week, will be tasked with providing the full suite of marketing services for Great Wolf’s 11 properties in the U.S. and Canada, ranging from creative development to media planning/buying to strategy to data analytics. Why Hill Holliday? According to a statement from the brand’s SVP of strategic brand marketing Nikki Donofrio, “…Their innovative, forward-thinking approach to marketing solutions will be a true asset to our company as we continue to promote our portfolio of existing resorts, and launch new properties emerging from our business development pipeline.”