UPDATE: Hill Holliday reverted to its standard homepage soon after this post ran. As of Tuesday July 11, W+K’s site remains a BLM message.
Last week, Hill Holliday became the second agency (after Wieden + Kennedy) to replace its web presence with a statement addressing the #BlackLivesMatter movement.
The agency’s homepage currently includes only an embedded Spotify playlist and the following statement with link:
If there were ever a time when humanity was in need of love, it’s now.
We don’t just want to take yet another moment of silence.
Instead, let’s hear each other out and become a part of the solution.
AdAge initially reported on Wieden+Kennedy’s move with this Wednesday story, and Hill Holliday apparently made the change on Thursday evening at the end of the business day.
If there were ever a time when humanity was in need of love, it’s now. #BlackLivesMatter https://t.co/i14RzrRugb
— Hill Holliday (@hillholliday) July 8, 2016
The Spotify playlist is somewhat in keeping with the “humanity’s in need of love” sentiment, including such classic tributes of the genre as The Beatles’ “All You Need Is Love,” Stevie Wonder’s “Love’s In Need of Love Today” and Lenny Kravitz’s “Let Love Rule.” It also includes a few more openly discordant choices like Kendrick Lamar’s “Alright,” Bob Marley’s “Get Up Stand Up” and and Public Enemy’s “Fight the Power.”
An agency spokesperson said today that Hill Holliday doesn’t plan to comment on the decision.