Fresh off of announcing West Coast expansion, Mullen quietly launched a new website yesterday, which is, dare we say, somewhat of a trippy affair. As you can see above, the key word is “Unbound” and while you can play with with via a simple mouseover, feel free to really manipulate the copy with the “Magnet” or “Gravity” options located at the bottom of the homepage.
We’ve been told that the “big impetus” for Mullen was “responsive design – making it work on all platforms.” We have to say we rather enjoy the stark gray and black landscape, and while you can get a more traditional view by clicking on the links above, what’s the fun in that?
Update: Here’s more on tech side, if you’re interested. The site has been development for a few months and was conceived by the agency’s internal web design team, which built a custom javascript/html5 canvas experience on the homepage. According to Mullen, the homepage sits on top of the previous site’s WordPress workflow so it’s easy to update and maintain. In addition, fellow Boston-based company Infrared5 helped develop the physics engine on the homepage. The site itself is being described as a “work in progress” and “ever-evolving.”