Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.
Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:
We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.
Unfortunately, you may still have a tough time describing the company’s product to your grandmother.
Credits after the jump.
Lead Agency: PEREIRA & O’DELL
Chief Creative Officer – PJ Pereira
VP & Executive Creative Director – Jaime Robinson
Creative Director – Rafael Rizuto
Creative Director – Eduardo Marques
Art Director – Ben Sweitzer
Copywriter – Chris Ryan
VP, Client Services – Gary Theut
Account Director – Marisa Quiter
Management Supervisor – Nidhi Chinai
Management Supervisor – Karen Fuoco
Senior Account Executive – Jen Wantuch
VP, Strategy – Nick Chapman
Associate Strategy Director – Molly Cabe
Associate Strategist – Beth Windheuser
Associate Strategist – Sara Lezama
VP, Media Strategy – Joshua Brandau
Associate Media Director – Jasmine Summerset
Media Supervisor – Pete Fishman
Associate Media Strategist – Katie McKinley
VP, Production – Jeff Ferro
Broadcast Producer – Bill Spangler
Senior Interactive Producer – Erin Davis
Senior Print Producer – James Sablan
Director of Business Affairs – Kallie Halbach
Production Company: Tool
Director: Alma Har’el
Director of Photography: Alma Har’el
Managing Director Live Action / Executive Producer: Oliver Fuselier
Managing Director Digital: Dustin Callif
Producer: Christopher Leggett
Editorial Company: Rock Paper Scissors
Editor – Stewart Reeves
Assistant Editor – Luke McIntosh
Editorial Producer – Alexandra Zickerick
VFX/Online – A52
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Meredith Cherniack, Scott Boyajan
Flame Artists: Brendan Crockett
Color Correction: Paul Yacono
Sound Mix/Design – Lime Studios
Johannes Hammers- Sound Design
Loren Silber -Mixer
Patrick Navarre- Assistant Mixer
Susie Boyajan-Queen
Music:
Title: Windows
Composer/Arranger: Zach Shields
Studio Engineer and Mixer: Alexander Burke
Engineer: Chris Mullings
String Players – Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler
Choir Leader – Dedrick Bonner
Singers – Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields
Engineer – Chris Mullings
Trumpet – Danny Levin
Percussion – Ryan Shields, Zach Shields
Piano – Zach Shields