Yesterday, we received a few tips about layoffs going down at Cramer-Krasselt’s Chicago hub. Now, we’ve received from clarification on the matter from none other than the agency’s chairman/CEO, Peter Krivkovich, who tells us that there weren’t layoffs per se, and no financial issues were in play, but C-K did part company “with a few individuals whose skill sets no longer matched our needs. And we are replacing those accordingly.” Krivkovich adds that C-K is actually in the process of filling 12 positions, primarily in the digital space as, according to the chief exec, “Our needs are changing rapidly (as is the industry) so with that significant growth in digital and social we need additional skill sets as all those open positions indicate.”
C-K, which also has offices in Milwaukee, New York and Phoenix, currently counts clients including Corona, Porsche and Panera Bread.