Here’s Martin Sorrell’s Full Goodbye Note to WPP

By Patrick Coffee Comment

You’ve already read about it everywhere, and before the news even broke you’d probably seen enough “what if” headlines over the past 12 days to think it might just be happening.

We’re talking about the sudden resignation of Martin Sorrell, of course.

Everybody’s already asking exactly what led the board to sack him and what this means for the industry (especially given John Wren’s further consolidation of power at Omnicom) while remembering that David Ogilvy famously called him an “odious little shit” during that hostile ’80s takeover.

But for now, it might be best to let the man speak for himself.

Here’s the full, nearly 500-word note that went out to WPP employees and journalists at every major publication around the same time last night: 5:13 p.m., right as we were thinking, “What a beautiful, unseasonably warm day in New York City. Of course I’ll stay outside for another hour!”

This was an especially harsh burn for our colleagues in London, who were already well into another Saturday night … so cheers to the WPP media relations team.

To everyone at WPP,

For the past 33 years, I have spent every single day thinking about the future of WPP.

Over those decades, our family has grown and prospered.

We welcomed J. Walter Thompson, Ogilvy, Young & Rubicam, Grey, 24/7 Real Media, Taylor Nelson Sofres, among so many others.

We created GroupM, including Xaxis and Essence.

We put the focus on Asia-Pacific, Latin America, Africa and the Middle East and Central Eastern Europe, the home of the next billion consumers. We embarked on the early development of digital capabilities; and the evolution of a firm-wide integrated client and country-centered approach.

Our holding company was recognized as the world’s best and most effective through the Cannes Lions and Effie Awards year after year after year.

We pioneered Atticus Awards for original written thinking … the WPP Fellowship Awards to recognize promising talent … the Partnership and Practice Awards for client endorsed integrated market and case studies.

Our Stream digital conferences have attracted the best in the digital business for more than a decade.

Our Annual Sustainability and Pro Bono Reports highlight the unique social, environmental and public policy work that we do day in, day out across the globe.

As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries.

That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.

We have had a succession plan in place for some time. A new generation of management, led by Mark Read and Andrew Scott (who have each been at WPP for approximately 20 years), are well qualified and experienced in the Board’s opinion, to deal with the geographic and technological opportunities and challenges our industry faces.

We have weathered difficult storms in the past. And our highly talented people have always won through, always.

Nobody, either direct competitors or newly minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.

In the coming period, I will be available to the Board and any of you, should you want help with anything, anywhere. I shall miss all of you greatly. You have given me such excitement and energy and I wanted to thank you for everything you have done and will do for WPP and me.

As some of you know, my family has expanded recently, WPP will always be my baby too.

As a Founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you…now Back to the Future.

Thank you.

The “life or death” line will likely stick with you, but we’re more focused on the paragraph claiming “current disruption” led him to step aside for the good of everyone everywhere and the fact that he capitalized that Back to the Future reference.

For now, let’s all wish Sir Martin the best.

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