To follow up on yesterday’s news regarding layoffs at Organic’s New York office, we’ve received this official comment from the agency (yes, “realignment” is the catchphrase of the year):
“In an effort to address client needs, Organic’s New York office is realigning positions in our creative and technology departments. Though it is difficult to part ways with long-term members of our team, we continue to upgrade the skill- and experience-sets of existing talent, as well as recruit and invest in talent, to deliver the best service to our client roster.”
Sources close to the agency add that the number was half of what was originally mentioned and that Organic NY is “hiring to service a client base that now includes the Hartford,” which is an account that the agency recently won.