You thought you’d had enough of ad raps, didn’t you?
Nope. Here’s another very weird one from Russia courtesy of Wieden+Kennedy’s Chase Zreet. Seems some folks who work for Coca-Cola’s marketing team in the former U.S.S.R. were super into his Sprite rap and thought he would get a kick out of this one… which is a real ad for Sprite.
Or is it?
Wow, that was something. We were into the watermelon bowling ball and what looked like a keyboard made of cucumbers.
But what was this, again?
According to a Russian article on the campaign and our friends at Google Translate, it’s a real band called “Bread” that created the video as “a parody of advertising integration in rap-clips, which itself became an advertisement for the eponymous drink.” You know, like when rappers can’t stop mentioning a certain brand or brands even though they’re not being paid to promote them?
We need to know more about this ragtag group.
Oh wait, they’re “indie comedians” who “believe that the fate of television is in our hands,” LOL. From the latter piece comes this amazing paragraph about facial hair:
“In the winter [Russia] is very dull. I noticed that the further you go to the east, the more people focus on the beards. Because our tour manager also had a long beard. And we went in the city of Blagoveshchensk to a Chinese cafe, from there came out a little group of healthy peasants with the following phrase: ‘Look, what kind of beards they have.’ It’s good that we came when they left—I’m afraid to imagine what could have resulted in their acquaintance with our beards.”
Thank you, Google Translate. That almost made sense.
The only things we know for sure are that the video was created by LITTLE BIG Production and directed by Alina Pasok and Iliya Prusikin. Oh, and that Sprite has a watermelon flavor now.