During the NBA Finals last month, PlayStation debuted a new mini-film from BBH NY titled “Greatness Awaits” which featured a wide array of game characters and a whimsical narrator talking sternly to the camera (much like in this 2009 spot BBH NY did for Johnnie Walker). With over 5 million YouTube plays, the big budget ad was hailed as a mild success, falling somewhere between “Hedgehog Reacts to Fart” and “One Direction Crash Barbie’s Party! 1D Dolls Party All Night! OMG !.::Original Video::.”
To the untrained eye, it would appear that the spot’s success was owed to its subtle nods to some of PlayStation’s biggest titles paired with the sort of over-the-top visual effects that gamers subsist upon. However, any true gamer knows that the ad’s success is owed predominantly to the elaborate costuming employed, causing PlayStation to make a second ad in order to offer the costumes as prizes of some sort. Yes, it’s an ad for an ad, or “Adception” if you will.
Anyway, gamers can bid of the costumes from the spot using trophy points or something that they earn by being good at video games. Then everyone will play dress-up and have a great time. Learn more at bidforgreatness.com and view credits after the jump.
John Patroulis, Chief Creative Officer
Ari Weiss, Executive Creative Director
Tim Nolan, Interactive Creative Director
Nate Able, Creative Director
Dave Brown, Art Director
Ian Hart, Copywriter
Justin Booth Clibborn, Head Of Production
Julian Cole, Head Of Communications Planning
Martin Mlekicki, Sr. Interactive Producer
Kelly Bignell, User Experience Designer
Rahim Masunu, Digital Designer
Armando Turco, Head Of Account Management
Melissa Hill, Account Director
Georgie Gooley, Account Manager
Jon Moll, Account Executive
Kendra Salvatore, Strategist
Benjamin Zoll, Strategist