When a girl lies about getting her first period, her mother takes the ultimate revenge in a new spot for tampon subscription service (yes, that’s a thing) Hello Flo.
Company founder and CEO Naama Bloom once again teamed up with Jamie T. McCelland and Pete Marquis, the writers/directors of last year’s “Camp Gyno” spot for an even funnier follow-up.
Entitled “First Moon Party,” the 2:19 video begins with a girl who is frustrated to be the last of her friends to get her period. She decides to fake it in order to become a member of the “Cherry Slush Club.” When her mother questions her about a rubylicious nail polish-stained pad, she says “What do you think it is? I’m on my ladies days.” Angered by both the lie and her daughter’s tone, the mother decides to take the ultimate revenge, and goes way, way too far. Claiming that it’s “family tradition” she throws her daughter a “First Moon Party,” inviting friends, family, and co-workers to celebrate her menarche. With activities like “pin the pad on the period,” “bobbing for ovaries,” a uterus pinata, and a “vagician” the daughter is traumatized by the party. When the daughter inevitably reveals she was lying, the mother gives her a Hello Flo Period Starter kit, followed by a pretty hilarious punchline.
Like “Camp Gyno” the spot uses humor to frankly tackle a subject all too often treated as squeamish, while also perfectly tying it to their product/service. “First Moon Party” has already proven to be a huge success, racking up almost 1.5 million views since being posted two days ago. Given its humor and relatability, that shouldn’t come as a surprise. The Hello Flo team will have a hard time topping this one, but we look forward to seeing what they can come up with next. Stay tuned for credits and a “Camp Gyno” refresher after the jump.
Client: Hello Flo
CEO, Founder: Naama Bloom
Written and Directed by Jamie McCelland and Pete Marquis
Production Company: Hayden 5
Producer: Todd Wiseman Jr
Executive Producers: Milos S. Silber
Director of Photography: Josh Fisher
Production Designer: Ally Nesmith
UMP: Dale Arroyo
Casting: Wulf Casting
Editing Company: Beast Editorial
Editor: Karen Kourtessis
Post Producer: Valerie Iorio
Finishing Company: Company 3
Colorist: Rob Sciarratta
Commercial DI Producer: Katie Andrews
Music Company: Found Objects
Composer: Jay Wadley
Producer: Abby Bernstein
Audio Post Production: Hobo Audio
Sound Mixer: Chris Stangroom
Executive Producer: Howard Bowler