Heineken Once Again Hits Men’s Sweet Spot

By Michael Musco 

This is the latest piece of the Heineken campaign brought to you by the folks at TBWA\Neboko. There are so many funny and subtle elements in this piece that it’s a little hard to catch them in 30 seconds. If you look closely, you can see the tube dispensers located in the bathroom and next to the couch as well as the tube covering the wife’s face in the wedding photo. The part where the tube is insulated in the baby’s room as to not wake it up is pretty amusing.

The truth behind what men and women find provocative is quite humorous and TBWA does a good job at showcasing the two. Still, it’s not as great as the walk-in fridge piece.

More: “This Six-Pack’s On You, Thanks to Heineken