Heineken recently surpassed one million Facebook likes, and to celebrate, AKQA created this film for the beer brand. which features the tag “Thanks a million” and fetching local models (sporting some neat Heineken shirts) to cruise around Amsterdam’s popular Heine spots to give out as many hugs possible. Just hugs gents, just hugs. These numbers place Heineken not only as the #1 beer brand on social media, but the #1 brand of any alcoholic beverage–or so they tell us.
Nick Bailey, ECD at AKQA says in a statement, “We wanted to help Heineken mark the million like’s milestone with something that put a smile on fans’ faces and that brought people together – just like the beer. The end result is a heartwarming reminder that social networking isn’t about technology – it’s about fun and friendship.” Is it happy hour yet?