Heavy Layoffs at…Heavy.com

By Matt Van Hoven 

A whopping 20 percent of the staff, in fact, as reported by ClickZ. We all know and love this huge time sinker for its wonderful videos. But does anybody remember that in early April, the company hired,

“Richard Rocca for the newly created position of Vice President, Business Development. Formerly Senior Director for Glam Media, Rocca will establish premium brand partnerships and identify new revenue opportunities via strategic sales. Rocca will be based out of Heavy’s west coast office. CMO Eric Hadley made the announcement.”

I guess business development means staff dissolution?

Interesting correlation considering a Heavy statement which said the cuts will “make the company more efficient and profitable.” Slash and burn, baby burn.