Heaven Explores ‘Creativity at Work’ for Samsung

By Erik Oster 

Agency Heaven teamed up with directors Julien Vallée and Eve Duhamel to craft the spot “Creativity at Work” for the Samsung Galaxy Note 4 S-Pen.

“Creativity at Work” explores all the different capabilities the device’s pen has, and “infinite possibilities” it opens up. A bit reminiscent of some of Apple’s past advertising, the spot presents an ever-evolving picture of all the devices different uses. It’s all very well shot and edited, making for a visually interesting and, yes, creative, 1:45 or so. Oh, and it makes the Samsung Galaxy Note 4 S-Pen look pretty good in the process. For more of an idea on how the project came together, check out the making-of feature below.

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