HeadCount Counts on Jay-Z to Deliver Voting Message

By Michael Musco 

The Jigga man himself Jay-Z stars in this “Vote Again 2010” public service announcement for HeadCount, a nonpartisan organization encouraging people to vote in the midterm elections.

“Vote Again 2010” is a project being organized by over 30 youth organizations and media partners working together to turn out young voters this fall through a website that features creative content, context and a user-generated video contest.

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Andy Bernstein, HeadCount’s executive director, says in a statement, “In a year when there is such negativity in this country, Jay-Z’s positive message is jolting and inspirational. When he told the crowd at Bonnaroo ‘We changed the world,’ it was a truly electric moment. Thousands of people got goosebumps, and I knew it would make an unforgettable PSA.”

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