The IAB MIXX Awards gala took place last night incase you didn’t know and HBO’s True Blood was the big winner, taking Best in Show for the “Hacking Reality” campaign, which was created by the premium cable network and Digital Kitchen (which is also responsible for the show’s brooding intro).
The comprehensive campaign included co-branding efforts, online, outdoor, print, viral videos, etc., etc. Like other awards shows before it this year, MIXX also bestowed Gold prizes upon HBO for the BBDO-created “Imagine” campaign, which earned top honors in the Digital Integration and Brand Awareness & Positioning categories. For the full list of winners at MIXX 2010, which featured judges such as Jeff Benjamin and Lori Senecal, click here.
More: “Gawker Media and the Blood Copy Campaign“