Havas Worldwide Strat Farm has a new campaign celebrating EmblemHealth’s “Legacy of Care.”
In the 60-second “Our Legacy of Care” the agency blends vintage and modern footage of New York City to show that EmblemHealth is still doing what it has been doing since its inception as GHI and HIP: “setting a national standard with neighborhood care.” The spot ends with the “What Care Feels Like” tagline, an idea expanded upon in the campaign’s other ads. “What Care Feels Like for the Dawson Family” and “What Care Feels Like for the Martinez Family” (both featured after the jump) explore the stories of real families who have stayed with Emblem for generations. The campaign launched yesterday with broadcast spots, subway ads and social components, and expands to paid digital on the 13th.
Credits:
Havas Wordlwide Strat Farm
EVP, Executive Creative Director: Pamela Vahdat
CD/Art Director: Terry O’Leary
CD/Copywriter: Tom Keener
ACD: Maria Vargas
Senior Digital Art Director: Kyle Nurko
Director: Brett Wagner
EmblemHealth
Senior Director, Branding and Advertising: Marc Warner
Manager, Enterprise Marketing: Allyson Schultz