With the summer officially less than two weeks away, Havas Worldwide New York has launched “Luna Rising,” the latest campaign in its ongoing “The Most Interesting Man in the World” series for Dos Equis.
Three new spots tread familiar territory for the character, with Havas delivering what viewers have come to expect. There’s the comically exaggerated claims such as “If he were to mispronounce your name, you’d feel compelled to change it” and “Therapists open up to him,” as well as the nonsensical “When the odds are 50-50, they’re 80-20 in his favor.” For some reason, two of the three spots end with the character performing the ding-dong-ditch maneuver (which is not something anyone over the age of 14 generally does, let alone someone “interesting). And then there’s the casual sexual objectification of the brief “The Most Interesting Man in the World on Making the Most of Summer Night” which stoops lower with “The Most Interesting Man” telling viewers it’s their job to find the dark side of “even the brightest moon” while implying an impending threesome with two much younger women (basically the same formula as “The Most Interesting Man in the World on Cinco de Mayo”).
Credits:
Chief Creative Officer: Jason Peterson
Group ECD/Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Creative Director: Paul Fix
Creative Director: Jamie Overkamp
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Writer: Marty Bonacorso
Art Director: Melissa Ploysophon
Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer
Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive: Jenny Maughan
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: Studio 6
VFX Supervisor / Flame Artist: Johnny Starace
Executive Producer: Melati Phohan
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Colorist: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Partner/Mixer: Peter Holcomb