Together with fellow GCD Kevin Kelly, Gyorgy will lead creative on the Citi account encompassing “credit cards, retail and above the line work” in addition to assisting in new business pitches and pro-bono work.
Gyorgy has yet to appear on this site (to his relief, we assume), but he brings 25 years of industry experience to the new role: he began his career as an art director at The Richards Group before spending time in the same role at DDB Dallas and The Martin Agency.
After leaving Martin, he went to GS&P for approximately four years before graduating to the CD level at Y&R, where he worked on the Sony and Land Rover accounts. During his subsequent three-year stint as ECD at FCB, he contributed to campaigns for SC Johnson, Kraft, and Isuzu, among others.
Gyorgy spent the last six years as a freelancer after leaving FCB in 2009. As one can see from his digital portfolio, that period included work for David&Goliath, Team Detroit, Boone/Oakley, Saatchi LA, and several more.
Havas CCO/Instagram superstar Jason Peterson cites Gyorgy’s “proven track record of creating groundbreaking work for a number of amazing brands” in explaining the hire, calling the new GCD an excellent addition “to our creative arsenal.”