Yesterday marked something of a minor cultural milestone: the first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.
There’s a multi-faceted promo page, but here’s the English-language version of the spot:
DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”
Spanish version and credits after the jump.
Agency: Havas Chicago
Client: DISH Network
Campaign: “El Juego Bonito” (The Beautiful Game)
Chief Creative Officer: Jason Peterson
Group Creative Director: Bernardo Gómez
Art Director: Bernardo Gómez
Copywriter: Isa Traverso
Strategy Director: Paul Traeger
Executive Producer: David Evans
Producer: JC Rodriguez
Music: Eduardo Larez
Broadcast Manager: Bonnie Hamilton
Account Executive: Sabrina Aviles
Production Company: Film Conexion
Director: Xavier DeLaCueva
Producer: Andrea Grillone