Havas Chicago Gets Dramatic in New Moen Campaign

By Erik Oster 

Havas Chicago launched a new campaign for faucet manufacturer Moen, which consolidated its marketing business with the agency back at the beginning of 2016.

The agency kicked off the campaign with a pair of spots, each of which runs in 15 and 30-second versions, with three more ads expected in 2018. In the first of these efforts, “Power Clean, Inspired by Force,” Moen’s Power Clean faucet technology is compared to everything from a shark and a boxer to a tornado and a firework. It relies on quick, cinematic cuts before concluding with a description of Power Clean as “Inspired by force. Innovated by Moen.”

The latter line reappears in the other spot, promoting Moen’s Magnetix handheld shower heads, only in this case, the technology is “Inspired by attraction.” Of the magnetic variety, that is.

“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Havas U.S. chairman and chief creative officer Jason Peterson explained in a statement published by LBB. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”

Agency: Havas Chicago
Chief Creative Officer, N.A: Jason Peterson
Executive Creative Director: Paul Hirsch
Group Creative Directors: Jon Eckman, John Nussbaum
Senior Copywriter(s): Bob Howe
Senior Art director: Maxwell Billings
Head of Production, N.A: Dave Evans
Executive Producer: Brigette Whisnant
Director of Business Affairs: Bonnie Hamilton
Senior Business Manager: Sylvia Sanchez
Managing Director: Amy Merchant
Account Director: Marissa Jaeckel
Account Executive: Melissa Gildner

Production Company:MJZ
Director: Irv Blitz
Executive Producer: Emma Wilcockson
Line Producer: Christian Luedke

Editorial Company:Whitehouse Post
Sr. Editor: Josh Bodnar
Sr. Audio Engineer: Dave Gerbosi/Another Country
Executive Producer: Kristin Angeletti
Post Producer: Lauren Connolly, Whitehouse Post; Casey Swircz, Carbon VFX; Tim Konn, Executive Producer, Another Country
Colorist, Company: Maria Carretero, Carbon VFX
Color Assist: Jacob McKee, Carbon VFX
Conform Artist, Company: Matt Bregger, Carbon VFX
Post VFX Supervisor, Company: Matt Bregger, Carbon VFX \

Music Composer, Company: Future Perfect
Executive Producer: Maxwell Gosling
Composer/Sound Design: Ben Pacheco