California and Massachusetts both recognize gay marriage and now the nation’s largest greeting card company does too. An AP report says that Hallmark is introducing a new line of same-sex wedding greeting cards. Although the language is neutral, with no mention of wedding or marriage, the message is clear. Apparently these kinds of cards were in high demand which prompted the decision by Hallmark to create them. Good old supply and demand. The cards are being slowly released and are expected to be widely available by next year. Hallmark has always had those very touching commercials and more recently those really funny ones. I wonder if they will shy away from producing commercials to promote their new efforts. Hallmark says this move was not motivated by political pressure. But really aren’t they all?