Hain Celestial Group Names Burns Group as Agency of Record for Terra Chips, Earth’s Best

By Erik Oster 

Organic and natural foods company Hain Celestial Group selected independent New York agency Burns Group as agency of record for its Terra Chips and Earth’s Best Organic Infant Toddler Foods brands, following a review.

The Burns Group will be responsible for creating a cross-platform campaign for both brands, including digital and social initiatives.

“Burns Group is the ideal mix of smart strategic thinking and creative ingenuity,” Hain Celestial Group director of marketing Brett Hartmann said in a statement. “Their vision for transforming our brands in the consumer conversation is completely consistent with our aspirations.”

“Hain has assembled a marketing team of ambitious, highly skilled professionals with big dreams for their brands,” added Burns Group founding partner Michael Burns. “We’re thrilled to be on the team helping them to realize those ambitions. Their portfolio of brands is right on trend and there is so much potential for growth.”

The assignment follows Burns Group winning lead creative duties on Pfizer’s Centrum brand last December. Burns Group’s other clients include Chap Stick, Ricola, Columbia Business School, Yellow Tail and Disaronno.