Gyro Brings Life Forward for Toshiba

By Erik Oster 

Gyro San Francisco teamed up with ROOF Studio to launch a digital campaign for Toshiba entitled “Bring Life Forward.”

A new 50-second spot promotes Toshiba’s “plans to create clean smart communities through green infrastructure.” Gyro and ROOF envision a near future where wind and solar energy are widespread. To visualize this they show a woman look out her window and then reach through her tablet, her hand becoming a tool that transforms power plants into wind turbines and installs solar panels on the roofs of houses. At the end of the spot, the city landscape is transformed into a futuristic version of itself. It’s a visually imaginative way to show Toshiba’s Smart Community initiative, and comes across as intriguing and memorable. As it is just the beginning of a larger digital campaign, it will be interesting to see how it unfolds from here.


Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing


Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:

Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes and Shane O`Hara
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa.
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma