Guess Who Won Klout’s ‘Agency Insanity’ Tourney

By Kiran Aditham 

After six rounds, Klout’s own, week-long March Madness homage dubbed “Agency Insanity” (clever) has drawn to a close. Cue a drumroll if you’d like, but the winner is one Holly Pavlika, who has spent the last three years at Big Fuel, was promoted to managing director in the New York HQ a year ago and currently runs the agency’s MOMentum community for moms.

If you haven’t heard of Klout’s Agency Insanity effort,  the San Francisco-based social media analytics firm tapped 64 “hot-shots” in the social networking realm to take part in a tournament of sorts that was basically an eight-day tweet-a-thon. During the tourney, it was simply up to the users to hit +K and help their favorites advance forward. Like the NCAA tournament, there was a bracket, which you can view in full here. In the finals, Pavlika, who you may remember joined Big Fuel following a six-year stint at G2, beat out Billy Boulia, senior manager of social media at MEC Interaction.

According to those involved, Pavlika finally won out with the help of her mom community as well as the VivaKi/Publicis network including Razorfish, Digitas, and Starcom. The Agency Insanity winner describes her experience,  saying,”…[Eight] days of tweeting on about 4-5 hours of sleep and fueled by buckets of Diet Coke. My daughter thought I was crazy. But both of my children were in there voting as well. I was worried I was spamming my audience big time, but because I chose to donate the prize –a swanky trip for two to Las Vegas – to charity I think they forgave me. This is what I love about social media… the conversation, the relationships, the energy.”