GS&P, StubHub Join Forces to Save You From Microwave Pizza

By Erik Oster Comment

Goodby, Silverstein & Partners launched a rebranding effort for StubHub which marks the brand’s first global marketing campaign centered around a 60-second broadcast spot called “Your Ticket Out.” The new work follows March’s news that GS&P would replace the company’s former AOR Duncan/Channon after a review.

The ad shows the anticipation and excitement in the moments before the start of a series of events, including a ballet, a baseball game, a concert and a boxing match. This is contrasted with a man microwaving a slice of pizza (which is sad; he’d be better off eating the slice cold), with the transition coming from the sounding of the bell in the boxing ring and the timer counting down on the microwave.

StubHub, the ad concludes, is “Your ticket out.”

The anthem spots seeks to motivate viewers to spend more time at events, while showcasing the wide variety of such events available at StubHub. It’s a relatable scenario too: who can’t identify with the guy preparing to spend a low key night at home rather than going out?

“The guy in the spot is a guy like any of us,” StubHub CMO Jennifer Betka told Adweek. “It’s talking about the human truth about the effort it takes to get out. It’s about prodding people to say, ‘Why not go out tonight?'”

In addition to the broadcast spot, the rebranding effort also includes a new logo, complete with a broader color palate.

“The wider color palate represents events from an Adele concert to a boxing match, to make sure we’re connecting with audiences across genres,” explained Betka. “It takes us out of the transactional space and builds on the fact that what we bring is more than a ticket. We bring opportunities of a lifetime.”

CREDITS

Client: StubHub
Agency: Goodby Silverstein & Partners
Title of Creative Work: Your Ticket Out

Client
President: Scott Cutler
CMO: Jennifer Betka-Wakeford
Director of Global Brand Studio: Connie Chen
Brand Manager: Devon Nicholson
Senior Integration Marketing Associate: Isabel Sosa
Creative Co-Chairman: Rich Silverstein
Creative Director: Danny Gonzalez
Creative Director: David Suarez
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Copywriter: Alex Flint
Art Director: Nick Spahr
Copywriter: Steve Nass
Art Director: Nomi Malik

Production
Director of Production: Tod Puckett
Senior Broadcast Producer: Leila Gage

Agency
Music Supervisor: Todd Porter Sr.
Art and Print Producer: Bethanne English

Design
Design Director: Chris Peel
Designer: Kelly Malka

Account Services
Managing Partner: Derek Robson
Worldwide Group Director: John Coyne
Account Director: Melissa Buck
Account Manager: Rosie Breen
Assistant Account Manager: Matt Korman

Brand and Communication Strategy
Director of Communication Strategy: Christine Chen
Director of Communications: Meredith Vellines
Deputy Director of Brand Strategy: James Thorpe
Brand Strategist: Kirstie Maryott
Business Affairs Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Heidi Killeen

Production Companies
Production Company: Reset Content
Director: Martin Werner
Director Of Photography: Rodrigo Prieto
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall and Jen Beitler
Head of Production: Amanda Clune
Line Producer: Timory King

Editorial: WORK
Editor: Rich Orrick
Assistant Editor: Keith Hamm
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt
Color: SHED LA
Colorist: Yvan Lucas
Executive Producer: Patrick Ready
Senior Executive Producer: Sue Troyan
Producer: Antonio Hardy
Associate Producer: Karina Slater
Senior Flame Artist: Bill Higgins
3D Lead: Ed Boldero
VFX Supervisor: Matthew Longwell
3D artists: Chris Goodrich, Ziye Liu, Katie Yoon, Mark Wesler, Hassan Taimur Matte
Painter: Gillian George
2D artists: Timothy Crabtree, Steve Gibbons,Kelsey Napier, Ben Smith, Yukiko Ishiwata

Music/ Sound Design/ Mix: Barking Owl
Creative Director/Partner: Kelly Bayett
Producer: Ashley Benton
Sound Designer: Michael Anastasi
Mixer: Morgan Johnson
End Tag Graphics: We Are Royale
Executive Producer: Chris Volckmann
Creative Director: Brien Holman
Animator: Mike Humphrey

 

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