GS&P Presents Creepy ‘Sipsters’ for Sonic

By Erik Oster 

To promote Sonic’s new (sort of strange) soda flavor combinations, Goodby Silverstein & Partners created a strange, vaguely creepy campaign.

The campaign is composed of short ads featuring “Sipsters,” characters created by transforming actors mouths with face paint, inspired by makeup artist Laura Jenkinson, who used the approach to recreate classic cartoon characters. In the spots, characters such as a yeti, a surgeon, a boxer, a robot and Abraham Lincoln all promote a different beverage. The mouth-characters, while impressive, also come across as a tad on the creepy/disturbing side. Meanwhile, the attempts at humor largely fall flat and come across as trying way too hard. The bad pun in the yeti spot above is actually about as close as the spots get to eliciting a chuckle.

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Credits:

Client: Sonic
Campaign “Sipsters”
Agency: Goodby Silverstein & Partners

Creative
Executive Creative Director/Partner: Margaret Johnson
ACD/Writer: Jon Wolanske
ACD/Art Director/Designer: Kevin Koller
Copywriter: Justin Ralph

Account Services & Strategy
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Assistant Account Manager: Olivia Mullen
Business Affairs Managers: Chrissy Shearer, Jane Regan
Senior Communication Strategist: John-James Richardson

Production
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Melissa Nagy
Production Company: eLevel Films (Goodby Silverstein & Partners)
Director: Claude Shade/Jon Wolanske
Director of Photography: Brett Simms
Executive Producer: PJ Koll
Line Producer: Genevieve Giraudo
Production Manager: Haley Klarfield
Make-up Artists: Sarah Coy, Victor Cembelin, Sophie Smith and Monica Bishop

Postproduction
eLevel Films (Goodby Silverstein & Partners)
Editor: Quinn Motika
Executive Producer: PJ Koll
Post Producer: Samantha Liss
Telecine: Nathan Shipley
Online: Kyle Westbrook
Audio Mix/Sound Design: Nic DeMatteo, Jody Scott, Jon Shamieh
Music: APM Music
End Title Design: Kevin Koller

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