Goodby, Silverstein & Partners named Julia Mee as the agency’s first chief marketing officer. In the role, Mee will be tasked with overseeing all marketing for the agency, strategically communicating its value to clients, prospective clients and employees.
“Julia has been one of our best clients, and in each of her jobs, she’s advocated for us better than we’ve advocated for ourselves,” GS&P partner and president Derek Robson, who was promoted to his current role in August, said in a statement. “Julia brings clarity about the changing landscape of our industry and a perspective to the company that we’ve never had. All of that experience adds up to an exceptional leader who will no doubt contribute immensely to the future growth of GS&P.”
Mee joins GS&P from Cisco Systems, where she has spent nearly four and a half years serving as senior director, global advertising, media and sponsorships. While with Cisco, she worked with GS&P, as she did in client-side positions at Yahoo! and HP, including collaborating with the agency on Cisco’s “Internet of Everything” campaign. Before arriving at Cisco she spent a little over a year at Yahoo! as vice president, global advertising and media. That followed around nine years at HP, where she worked her way up from a role as corporate advertising manager upon arrival in 1996 to senior director, global advertising and sponsorships, a position she held for two years before leaving HP.
“For 15 years at three different companies, GS&P was my trusted agency partner,” Mee said. “They listened closely, dug into the business, gathered deep customer insights and provided strategic thinking that went far beyond what many expect from an ‘advertising agency.’ We built global campaigns together that made significant contributions to the business, and, along the way, they made me and my teams look really good. Now it’s my turn to help contribute to their business. I’m honored to join their ranks.”
Mee’s arrival follows a string of new business wins for GS&P this year, including StubHub, mobile social gaming company GREE (creators of League of War) and the Golden State Warriors. At the time of Robson’s promotion in August, GS&P also named 20-year agency vet Margaret Johnson as its first chief creative officer.