GS&P, Digital Artists ‘Make a Masterpiece’ with Adobe Stock Footage

By Erik Oster 

Goodby Silverstein & Partners launched a new campaign for Adobe entitled “Make a Masterpiece.”

For the campaign, the agency worked with four digital artists, who recreated lost, damaged or stolen artistic masterpieces using Adobe Stock footage. Indian artist Ankur Patar tackled Rembrandt van Rijn‘s “The Storm on the Sea of Galilee”; U.S. artist Mike Campau took on Karl Friedrich Schinkel‘s “Cathedral Towering Over a Town”; Ecuadorian artist Karla Cordova was tasked with recreating Frida Kahlo‘s “The Wounded Table” and French artist Jean-Charles Debroize wrestled with Caravaggio‘s “Saint Matthew and the Angel.”

In the below spot, Patar outlines his creative process, which included using some 236 stock images, including inserting his own image into the piece. It’s a pretty fascinating look at what such digital artists can do with Adobe Stock, as Patar explains how he takes some features from a shot of one person and combines them with another to create the image he wants. “This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock,” he comments.

While only Patar’s project is featured in the spot, details of the other “Make a Masterpiece” works can be found on the campaign website, including time-lapse videos of their creation and artist bios. 

“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” GS&P associate partner and creative director Will Elliott told Adweek.

Credits:
Client: Adobe Systems
Title of Creative Work: Make a Masterpiece

Ad Agency: Goodby, Silverstein & Partners

Creative
Co-Chairmen: Rich Silverstein and Jeff Goodby
Executive Creative Director: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson

Production
Director of Graphic Services: Jim King

Account Services
Managing Partner: Robert Riccardi
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Aliza Niewood

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Jr. Communication Strategist: Chloe Bosmeny
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen 

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