GS&P Deals with a ‘Snake Bite’ in New Spot for Adobe

By Erik Oster 

Goodby Silverstein & Partners launched a new 60-second spot for Adobe entitled “Snake Bite,” the latest in its ongoing “Do you know what your marketing is doing?” campaign for the brand.

The spot opens on two men hiking in the mountains when one of them is bitten by a snake. It only gets worse from there.

His friend assures him it will be okay, since he knows a medical website. But when he tries to access that site he encounters a series of problems, beginning with a pop-up ad that won’t disappear from the page, followed by a page asking him to download an app and a customer survey, while the friend’s condition gets progressively worse. Finally, he just has to wait 15 seconds for one final ad to access the page as his friend grows completely delirious.

The spot then fades out with the line, “How’s your customer experience? We can help,” followed by the Adobe Marketing Cloud logo.

Like its predecessors, the ad uses satire to highlight some of the more ridiculous aspects of modern marketing. While not without its charm, “Snake Bite” isn’t quite as strong as some previous entries in this campaign. It does still work to underscore the importance of customer service, even if it could just as easily be selling ad-blocking software.

Credits:
Ad Agency: Goodby Silverstein & Partners
Client: Adobe
Title of Creative Work: “Snake Bite”

Creative
Co-Chairman: Jeff Goodby and Rich Silverstein
ECD: Margaret Johnson
Creative Director: Will Elliot
Creative Director: Patrick Knowlton
Art Director: Carlo Barreto
Copywriter: Jonathan Pelleg

Production
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman

Account Services
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Aliza Niewood

Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma/Andrew Mak

Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim/ Nicole Bruno

Research & Analytics
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company Name: MJZ
Director: Matthijs van Heijningen
President: David Zander
Sr. Executive Producer:  Eriks Krumins
Producer: Betsy Oliver
Director of Photography: Linus Sandgren
Production Designer: Floyd Albee

Editorial Company
Company name: WORK Editorial
Editor: Jono Griffith
Assistant Editor: Jasmina Zaharieva
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt

Telecine
Company name: MPC
Colorist: Mark Gethin

VFX/Finishing
Company name: MPC
Senior Producer: Juliet Tierney
Shoot Supervisors: Michael Gregory, Jason Schugardt
2D Lead: Michael Gregory
3D Lead: Jason Schugardt

Sound Design and Music
Music: Stimmung
Sound Design: Stimmung
Sound Designer: Gus Koven

Mix
Company name: Eleven Sound
Mixer: Jeff Payne

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