GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.
The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”
The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH.
Credits:
Agency: GSD&M
Client: Southwest Airlines
Title: 2014 Fall Campaign
Chief Creative Officer: Jay Russell
Group Creative Director: Brent Ladd (SVP) and Lara Bridger
Creative Director/AD: Nikki Baker, Time Eger, Joel Davis, Will Chau
Creative Director/Writer: Leslie Schaffer, Tom Hamling, Andy Miller
Associate CD/AD: Mike Ferrer
Art Director: Dale Austin (Senior AD) and Laura Canzano
Copywriter: Christine Amy, Brandon Curl
SVP, Director of Production: Jake Epsteen
Executive Producer: Marianne Newton
Freelance EP/Senior Producer: Carolyn Casey
Associate Producer: Adriane Weast
Director of Business Affairs: Keli Christy
Business Affairs: J.J. Gaines
Account Leadership: Marianne Malina, Coley Platt, Amy Lyon, Sara Scott, Kate Rutkowski, Jodi Bucciarelli, Lauren Bradshaw, Chad Wise, Audrey Henderson
Project Management: Elizabeth Stelling, Kanika Pendergrass
Experience and Insights: Klaudia Flanigin
Studio Services: Liz Hamel
Production Company: Smuggler, Skunk (“Machine”)
Director: Jun Diaz, Raf Wathion (“Machine”)
Executive Producer: Lisa Tauscher, “Machine:” Matt Factor, Shelly Townshend
Producer: Kathy Rhodes, Omar Bustos (“Machine”)
Editorial Company: Beast
Executive Producer: Ron Rendon
Producer: Erin Dykman
Editors: Sam Selis, Kevin Garcia
Asst. Editors: Ben Ellis, Brandon Brown, Jon Saltzman
Music: Nick Waterhouse – Various: “It No. 3”; Machine: Singing Serpent; Bold: JSM; Four Weddings: Salt-N-Pepa – “Push It”, Young MC – “Bust A Move”, Christopher Cross – “Sailing”, Marky Mark and the Funky Bunch – “Good Vibrations”; Swagger: Bee Gees “Stayin Alive” rerecorded by Elias Arts
Graphics: Blind
Smoke Artist: Jim Reed
VFX/Online: Beast Editorial
Audio: Pony Sound