GSD&M Bows First Work for Walgreens

By Kiran Aditham 

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901” is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

Executive Creative Director:              Jay Russell
Group Creative Directors:                Bryan Edwards, Victor Camozzi
Agency Producer:                              Sara Cherry, Abigail Hinojosa
Executive Producer:                           Brent Holt (agency)
Prod Company:                                  Believe Media
Director:                                              Bruce Dowad
Executive Producer:                           Michael McQuhae (from Believe Media)
Line Producer:                                    Jay Shapiro
Editorial Company:                             Henry LA
Editor:                                                 Enrique Aguirre
VFX:                                                    Kilt Studios
VFX Creative Director:                       Andy Mac
VFX Exec Producer:                         Matthew McManus
Music:                                                 Rerecord of John Fogerty’s “Down On the Corner”
Re-arrangement:                                Matt Downs/Dogwalk Music
VO:                                                      John Corbett
Account Service:                               Nancy Ryan, Amy Rodgers, Jessica Hardy
Experience & Insights:                        Haley Rushing
Director of Business Affairs:               Jo Ella Mathis