HER: Everybody loves the blimp. So, you think you’re blimpworthy?
HIM: Yes, I think I’m blimpworthy. I think I’m very blimpworthy.
HER: Run down your case for me again…?
HIM: I eat well. I exercise. Blood tests? Immaculate. And if I can speak frankly, I’m actually quite good at it.
HER: You going to do something about your sideburns?
We reference that one show because the premise of Goodyear’s new campaign holds the the tire company has only a certain number of its signature blimps to fly over the heads of all those folks attending college football games. They’ve been doing it for 60 years, and this isn’t earned media, people!
See, they manage the blimpie shortage by only sending these post-zeppelins to attend the very best games played by the very best players. Dudes who worked their asses off all through college to spend maybe 3 years in the NFL (if they are extremely lucky) and then wish they’d majored in finance instead.
GSD&M’s anthem spot for the brand traces the path of one such athlete before turning to the crowd and imploring them to become worthy of their own blimps.
Don’t just be anybody. Be blimpworthy. Trademark.
“‘Be Blimpworthy’ is rooted in the idea that the blimp only shows up for the most marquee matchups, a level only reached by hard work and perseverance,” according to Goodyear GM of brand marketing Todd Macsuga.
The work will debut during games on ESPN this Saturday and extend to the “iconic blimp aerial coverage” along with Goodyear’s sponsorship of the Cotton Bowl Classic and the College Football Playoff.
Marty Smith and Ryan McGee of ESPN Radio will also “execute the first complete game streaming viewing option from inside the Goodyear Blimp” during the game on September 3, and fans can watch all the action on ESPN’s app while “simultaneously viewing the airship’s aerial camera.”
You know, Goodyear, you’re nuts with these blimps. George is getting frustrated!
CREDITS
Agency: GSD&M
Client: Goodyear
Campaign: “Be Blimpworthy”
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau
Creative Directors: Brandon Curl, Dale Austin
Writer: Maxx Delaney
Art Director: Nick Troop
Production: Jack Epsteen, Stefany Strah
Account Leadership: Sabia Siddiqi, Cat Gayden, Gigi Baffi
Business Affairs: Lindsay Wakabayashi, Lara Drew
Strategy: John D’Acierno, Nick Howard
Project Management: Christie Shepard, Carol Bartos
PRODUCTION: Skunk
US Director: Brent Harris
Executive Producer: Jeanne Stawiarski
Director of Photography: Justin Brown
Line Producer: Ed Callaghan
EDITORIAL: Spot Welders
Managing Partner: David Glean
Editor: Michael Heldman
Executive Producer: Carolina Padilla
VFX & FINISHING: Shipping+Handling
Managing Partner: David Glean
Creative Director / VFX Lead: Casey Price
Flame Artists: MB Emigh, Chris Moore, Mark Loso, and James Buongiorno
Flame Assistants: Austin Lewis & Ted Stanley
Executive Producer: Scott Friske
MIX:Pony Sound
Audio Engineer: Corey Roberts