Group Creative Director Bill Matznick Leaves DigitasLBi After More Than a Decade

By Patrick Coffee 

William Matznick, a decade-plus veteran of the Digitas organization, quietly left the agency this week.

Matznick, who held the title of SVP/group creative director, had worked on the MillerCoors account for more than eight years. According to his portfolio, he also handled the BP America business and led a team of 35 across the two accounts.

Those teams’ most visible work promoted the Miller Lite, Miller High Life, Miller 64 and Miller Fortune brands via social media-driven initiatives like the #ItsMillerTime Twitter tag and the beer giant’s Instagram page.

Matznick joined the Chicago offices of Digitas as an art director back in 2004, working on the Allstate account and moving up the ranks until he got the SVP promotion in 2013. He led the recent BP pitch, and the projects he worked on during his time with the Publicis shop include the Miller Fortune launch, the Miller Lite punch top can, and Miller’s first-ever TV spot based on user generated content. His work earned multiple awards from Chicago-area industry groups.

DigitasLBi declined to comment on his departure or its plans to replace him.

It’s unclear why he was let go, though MillerCoors has been shaking up all aspects of its agency roster over the past few months, most recently naming 180LA as the new creative AOR on the Miller Lite brand.

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