Patrick Daughters, the director of last year’s brilliant Depeche Mode “Wrong” video as well as Feist’s Grammy-nominated “1,2,3,4” ditty, teams up with Cole & Weber United on this spot for Washington’s Lottery. As mentioned, indie faves Grizzly Bear, who previously worked with Daughters on their “Two Weeks” video, provide the sunny, pastoral music that meshes nicely with Michael Rooney’s choreography. If only a mundane trip to the convenience store to purchase lotto tickets were this hallucinatory. Credits after the jump.
More: “Colorado’s Lottery Spot Breaks My Heart”
Agency:Cole & Weber United
Senior Art Director: Sunshine Stevens
Copywriter: Kevin Thomson
Producers: Jay Howard
Executive Producer: Pete Anderson
Project Manager: Andrea Franzen
Account Executives: Rob Leslie (Supervisor), Kate Tune (Director)
Account Planner: Casey Ingle
Production Company: Directors Bureau
Director: Patrick Daughters
Director of Photography: Shawn Kim
Executive producer: Melissa Culligan
Line Producer: Pete Vitale
Choreographer: Michael Rooney
Editing House: Final Cut
Editor: Stephen Berger
Composer: Grizzly Bear
Mix: Play
Mixer: John Bolen
VFX: MPC