Taco Bell fans north of the border have been waiting patiently for Cool Ranch Doritos Locos Tacos to arrive in Canada. So to mark their arrival, Grip Limited designed an arcade game that made them wait a little bit longer.
They created a custom 8-bit “arcade game, called “The Waiting Game,” that “simulated all the excitement and high-octane action of patiently waiting in line.” Players could string together moves like “yawn,” “tap foot,” “check watch” or “chew gum.” The game was placed outside a Taco Bell location in downtown Toronto, and, soon enough, a line formed. To play a game about waiting in line. Since they aren’t complete sadists, Taco Bell rewarded players who made it through “The Waiting Game” by letting them be some of the first people in Canada to try the Cool Ranch Doritos Locos Taco, free of charge. You can see the promotion in action in the video above, and play on online version of the game here. Stick around for credits after the jump.
Credits:
Client: Taco Bell Canada
General Manager: Adrianne Chau
Director of Marketing: Veronica Castillo
Brand Manager: Meaghan Baron
Agency: Grip Limited
Creative Directors: Ben Weinberg, Pat Andrews
Copywriter: Trevor Gourley
Art Director: Julia Morra
Agency Producer: Danielle Lyons
Account Director: Bryden McDonald
Account Manager: Kelsey Trainor
Account Coordinator: Olivia Zaporzan
Social Content Strategist: Matthew Stasoff
Technical Directors: Justin Krinke, Dylan Dempsey
Interactive Producer: Lucy Foster-Friesen
Developer: Tony Pilger
Production Company: Frank Content
Executive Producers: Michael Schwartz, Danielle Kappy
Producer: Tony Phibbs
Director: Brad Dworkin
Game Console: The Juggernaut
Creative Director: Craig Small
Illustrator: Jude Buffum