Greyhound has selected independent customer experience agency Rightpoint as its digital agency of record, tasked with redefining the transportation service’s digital experience in the ride-sharing era.
“We are looking to create meaningful interactions to truly elevate our customers’ experience with Greyhound and needed a partner capable of providing in-house expertise in creative services, user experience, mobile, technology, and strategy,” Greyouund digital and ecommerce lead Kerry Kennedy said in a statement. “Rightpoint will help us to understand each individual experience to better target new customers and improve the journey for our current customers in both digital and physical spaces.”
Rightpoint will be tasked with elevating Greyhound’s digital experience throughout the travel process, including in-terminal and on-bus experiences, and its post-trip loyalty programs.
“Greyhound’s travel legacy is unparalleled, and we wanted to celebrate that while also improving the customers’ digital journey,” Righpoint managing director, Dallas Vadim Dolt added. “We understand a new experience economy exists and as customers’ expectations evolve, Greyhound is looking to us to improve their digital brand experience, future-proof their capabilities, and deliver personalized targeted touchpoints right to the customers’ fingertips.”