Grey New York has rolled out the latest ads in its “Facts of Life” campaign for Ally Bank.
Each ad begins with voiceover declaring, “At Ally Bank, no branches equals great rates: it’s a fact” with accompanying text, followed by another example of a “fact of life.” Each 15-second ad attempts to offer up a humorous observation of one such “fact” that everyone can relate to. In the above “Shopping,” for example it’s that “Shopping hungry equals overshopping.” A woman clings to a bag of cheese puffs as the cashier rings up items from her stuffed-to-the brim shopping cart. Other ads in the campaign explore awkward office meetings, feigned wine knowledge and the danger of mute buttons.
“A constant theme in our customer research was that consumers are concerned about ensuring their savings are earning competitive rates, and they also preferred banks whose rates don’t fluctuate significantly,” said Diane Morais, Ally Bank deposits and line of business integration executive, in a statement. “The spots are a humorous way to make the point that Ally doesn’t just talk about great rates, we have a business model that makes consistently competitive rates part of what we deliver to our customers every day.”