Grey, NY Launches Global Effort for Marriott

By Erik Oster Comment

Grey, New York teamed up with production company Supply&Demand and director David Holm in its new global campaign for Marriott Hotels & Resorts, shot in Instanbul, Turkey.

Supply&Demand sent Holm to Instanbul early, to allow a week of scouting prior to awarding the job and Holm’s scouting session ended up providing much of the inspiration for the 60-second spot.

“David’s earlier work ended up becoming our style guide for the shoot,” acknowledged Creative Director Denise O’Bleness. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots…”

The spot is well-shot and composed, with the beauty of Instanbul providing most of the appeal. “Let’s go somewhere brilliant” says a text overlay shortly after the opening shots of the city. “Travel is a journey” reads another message over the spot’s generic soundtrack, leading into the “Travel brilliantly” tagline.

Credits:

Agency: Grey GroupCCO: Tor MyhrenECDs: Jan Egan & Ron CastilloCD: Denise O’Bleness

Copywriter: Emily Goldenberg

Director, Broadcast Production: Bennett McCarroll

VP/EP: Kim Kietz

AP: Sophia Pellicoro

Casting Director: Nina Pratt

Senior Music Director: Zack Pollakoff

EVP: Chris Hinkaty

VP: Hope St. Clair

AE: Ben Krame

AAE: Joe Colandrea

Production: Supply&DemandDirector/Cameraman: David HolmExecutive Producers/Managing Partners: Tim Case & Charles SaliceExecutive Producer/Managing Director: Jeff Scruton

Producer: Ari Hakim

Cinematographer: Justin Henning

Head of Production: Nathan de la Rionda

Post Production: ODD, NY
Creative Director: David HolmExecutive Producer(s): Tim Case & Charles SaliceHead of Production: Matthew Turke
Editorial: UnionEditor: Marco PerezSenior Producer: Sara Mills

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