Marriott and Grey New York are getting that much closer as the brand has now awarded PR duties to the agency, thus expanding a relationship that began last September when the latter succeeded McGarryBowen as AOR for the hotel/resorts brand. No word yet, though, if president/CCO Tor Myhren and now-COO Michael Houston sent a short and sweet memo to staff like last time in regards to this latest win.
Instead, for now, we have this statement from Marriott VP of global brand PR John Wolf, who says, “We chose Grey for its expertise in integrated consumer brand marketing that will help us amplify the innovations Marriott is bringing to market to appeal to Gen X and Gen Y travelers. We were impressed by Grey’s passion, creativity and best-in-class PR practices to maximize the buzz factor across business and lifestyle media.”
We’re checking to see if there was a review for this. While we’re on the subject of Grey, we’re hearing from sources that the agency is still one of the finalists in the Gillette creative pitch and a decision is expected to made by this coming Monday. Update: There was no review for the Marriott PR biz; the appointment just grew out of Grey and the hotel brand’s existing ad relationship. Burson Marsteller, meanwhile, continues to handle corporate PR for Marriott.