Grey NY Documents ‘The Rise of See Forever’

By Erik Oster 

Grey New York teamed up with Whitehouse Post and Carbon VFX to document the rise of One World Trade Center and promote One World Observatory, set to open in the spring of 2015 in “The Rise of See Forever: One World Observatory.”

In the 50 second video (featured above) the visual history of One World Trade’s rise is pieced together from hundreds of crowdsourced Instagram images. Reminiscent of a flipbook, the images flit across the screen, documenting the eight year construction of the structure in under a minute and ending with a 360 degree view of the building as it morphs into the One World Observatory logo and the line “See Forever.”

“The Whitehouse Post team and I have watched One World Trade being built from our office since we moved in six years ago,” said Executive Producer Lauren Hertzberg in a press release. “It has been an absolute honor for all of us to work on this project with Grey.”


Client: World Trade Center
Title: “The Rise of See Forever: One World Observatory”

Agency: Grey
Executive Creative Directors: Ari Halper, Steve Krauss
Creative Directors: Denise O’Bleness, Han Lin, Erik Tell
Associate Creative Directors: Noel Hamilton (Writer), Rodrigo Burdman (Art Director)
Executive Producer: Brent Holt
Producer: Elizabeth O’Connor

Editorial Company: Whitehouse Post
Editor: Nate Katz
Assistant Editor: Matt Hartman
Executive Producer: Lauren Hertzberg
Producer: Nick Crane

End Tag: Carbon VFX
Creative Director, Flame Compositing: Kieran Walsh
C4d, AFX, Design: Jon Leong, Yung-En Chen
Executive Producer: Frank Devlin
Producer: Paul O’Beirne