Grey New York launched a new spot with a slightly different direction for longtime client Olive Garden, entitled “Home.”
The idea of family has long been at the center of Olive Garden’s advertising, but so has neverending shots of the their pasta, salad and breadsticks. Grey New York bucks the trend by using home video footage to create a montage around the concept of family, set to an amateur cover of Edward Sharpe and the Magnetic Zeros “Home” for the 60-second spot. Clearly aiming for the heartstrings, the ad comes across as cute and more genuine than the brand has in the past. “Home” ends with what appears to be shots of real families enjoying a moment at the restaurant, followed by the “We’re all family here” tagline. It’s nothing revelatory, but it’s also just enough of a departure for the brand to be memorable and stand out from all the poor attempts at food porn.
Credits:
Client: Olive Garden
Spot: “Home”
Agency: Grey NY
Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Chief Marketing Officer: Jane Reiss
President, Grey Activation/PR: Amy Tunick
Executive Creative Director: Ari Halper
Executive Creative Director: Stephen Krauss
Executive Creative Director: Jan Egan
Executive Creative Director: Ron Castillo
Creative Director: Brad Mancuso
Creative Director: Susan LaScala Wood
Art Director: Jonathan Hsu
Copywriter: Gail Barlow & Paul Elicker
VP Executive Producers (Agency): Seth Gorenstein & Adam Seely
SVP Account Director: Nadine Falco
VP Account Directors: Christina Pantina & Jamie Shiembob
Strategy: Dominic Hanley
Editor (person & company): Cindy Nielsen & Charlie Cusamano, Vision Post
Assistant Casting Director: Brian Safuto
EVP Director of Music (Agency): Josh Rabinowitz
VP Director of Music Licensing (Agency): Amy Rosen
Project Manager: Jasmine Mangana