Grey London Creates Adorable ‘Christmas Choir’ for McVitie’s

By Erik Oster 

Grey London created one of the more off-the-wall Christmas spots you’ll see this year with “Christmas Choir,” promoting McVitie’s Victoria cookies.

In the spot, a family sits around on a sleepy holiday evening when the father decides to open up a box of McVitie’s biscuits. Upon opening the container, a chorus of tiny, adorable animals begins barking, meowing, quacking and otherwise vocalizing to the tune of 80s hit “Only You” by Yaz. The chorus of cuddly critters is, clearly, meant to evoke the happiness evoked by digging in to a box of McVitie’s (in this case punctuating a case of holiday doldrums), but that’s not important right now. What’s important is that around the 44 second mark a tiny narwhal whale emerges from the depths of a punch bowl. For that, Grey London, we thank you.


Cient: McVitie’s
Marketing Director, United Biscuits: Sarah Heynen
Creative Agency: Grey London
Creative Director: Hollie Newton
Copywriter: Hollie Newton
Art Director: Hollie Newton
Account Team: Nicola Wardell, Kate Ilott
Agency Producer:  Thea Evely
Assistant Agency Producer: Jen Gillen
Creative Producer: Lucy Dunn
Planner: Daniel Sherrard
Media Agency: MEC
Media Planner: Nicola Tracey
Production Company: Smuggler
Director: Randy Krallman
Editor: Mark Edinoff at Work
Production Company Producer: Gustav Geldenhuys
Designer: Chris Chapman
DoP: Jean Noel Mustonen
Postproduction: Framestore
Soundtrack Composer: Vince Clarke
Audio Postproduction: Wave