Grey Brings on Former New York Times T Brand President as NY CEO

By Kyle O'Brien 

Grey has named Amber Guild as CEO for the agency’s New York flagship office. Guild comes to Grey after serving as president of the T Brand portfolio at The New York Times.

“Amber has built great brands and businesses across every discipline from advertising and design to social and experiential marketing,” Michael Houston, worldwide CEO at Grey, said in a statement. “Her experience running businesses at the intersection of creativity and culture make her a natural to lead our growing flagship office. I look forward to seeing her apply her unique skills to deliver the next generation of ideas for our clients.”

Guild will partner with Justine Armour, chief creative officer of Grey New York, to lead the office.

“Amber’s history as an innovator and marketing influencer speaks for itself. Her accomplishments leading T Brand have expanded the boundaries of advertising,” Armour said in a statement. “She is a champion of great ideas and diverse talent and her warmth and vision bring out the best in clients and colleagues alike.”

As president of the T Brand at The New York Times, Guild led global business units including the branded content studio, experiential agency, influencer marketing agency and consulting unit. She spearheaded the transformation of the traditional advertising department into a strategic, client-first model.

Guild has also been an advocate for change in the creative industry on the DEI front. Most recently, she co-led the The Times’ DEI strategy.

Previous to the T Brand, Guild was managing director at the Martin Agency, president at Collins and managing director at T3. She began her career at TBWA/Chiat/Day, Ogilvy and Saatchi & Saatchi. Guild has served as a board member of Saturday Morning, the 3% Movement, Africa Seed and the VCU Brandcenter.