Fuseideas will be tasked with creative, media, strategy and planning responsibilities. It first task will be to create an integrated advertising campaign for the New Jersey destination featuring broadcast, digital, print, OOH, SEM and social components.
The appointment marks the end of GWTIDA’s 17-year relationship with Philadelphia’s Signature Communications.
“We were very happy with the work of Signature Communications as the agency of record for the last 17-years. However, at the end of each 5-year contract period, we are mandated to go out for public proposal,” GWTIDA executive director and CFO John Siciliano explained in a statement. “There were ten agencies submitting proposals and after a thorough process we felt that Fuseideas was best positioned to take our creative in a fresh new direction at this time.”
“We are really honored to introduce a new generation to The Wildwoods, one of the most awarded and legacy family beach destinations in the country,” Fuseideas CEO Dennis Franczak added. “The Wildwoods has a rich heritage of family-fun and lasting memories. We look forward to spreading the word about this unique and special spot, using today’s innovative social, mobile and digital channels. At Fuseideas we view every brand as a challenger brand, continuing to push boundaries in their respective industry and space. We are very excited to champion The Wildwoods.”
The appointment follows the arrival of Fuseideas executive creative directors Darren Bult and Grady Winch last December.